Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our platform and related services (the “Service”). Please read it carefully. If anything is unclear, contact us using the details below.

1. Who we are

This Service is operated by Models 4 U (“we”, “us”, “our”). Our registered address is __. You can contact us at privacy@models-4u.com. If you are in the UK or EEA, we process your data in line with UK GDPR/UK Data Protection Act 2018 and (where applicable) EU GDPR.

2. Scope

This Policy applies to all users of the Service, including creators and fans, visitors to our website, and individuals who contact us or otherwise interact with us (for example, for support requests or partner enquiries).

3. Personal data we collect

We may collect and process the following categories of data:

• Account & Profile Data: name, display name, username, bio, photos, country, language preferences, links, and other profile content you choose to share.
• Contact Details: email address, phone number (where provided), and communications preferences.
• Identity & Age Verification Data (KYC): date of birth, government ID details, facial imagery (liveness checks), verification outcomes, and related metadata where verification is required to access or monetise features.
• Payment & Billing Data: partial card details (tokenised by payment processors), billing address, transaction history, withdrawals and payouts, VAT/GST numbers where applicable.
• Content & Activity: posts, messages, comments, media uploads, likes, follows, purchase history (subscriptions, PPV, tips), support tickets, and report/appeal submissions.
• Technical Data: IP address, device and browser type, operating system, time zone, language, referring pages, page interactions, cookies and similar technologies.
• Analytics & Usage Data: aggregated statistics on engagement, conversions, churn, and performance of posts or offers.
• Safety & Moderation Data: reports, flags, enforcement actions, fraud signals, device risk scores, and compliance logs.

4. How we use your data (purposes)

We use personal data to:

• Provide and operate the Service: create and manage accounts, display content, enable subscriptions, PPV, tips, and messaging.
• Payments and payouts: process purchases, remit earnings, handle invoices/receipts, manage chargebacks and disputes.
• Verification & compliance: confirm age/identity where required, meet legal obligations (e.g., tax, fraud prevention), and maintain a safe environment.
• Safety, trust, and integrity: detect and prevent abuse, spam, malware, infringement, or violations of our Terms and policies; investigate and respond to reports.
• Improve and personalise: fix bugs, optimise performance, recommend content, run analytics and A/B tests, and develop new features.
• Communicate with you: send transactional emails (receipts, policy updates, security alerts), respond to support requests, and—where you consent or where permitted—send marketing.
• Legal & regulatory: maintain records, enforce agreements, and defend or exercise legal claims.

5. Our legal bases (UK/EU users)

We rely on one or more of the following legal bases:

• Contract: to provide the Service you request (account creation, purchases, payouts).
• Legitimate interests: to secure our platform, prevent fraud, understand usage, and improve the Service in ways users reasonably expect.
• Consent: for certain cookies/analytics, marketing communications, and specific optional features.
• Legal obligation: to meet tax, anti-money laundering (AML), know-your-customer (KYC), and accounting requirements; to respond to lawful requests.
  Where we rely on consent, you may withdraw it at any time (this will not affect processing carried out before withdrawal).

6. Sharing your data

We may share data with:

• Service providers and processors: hosting, storage, analytics, customer support, email delivery, anti-fraud, content moderation, KYC/age verification vendors, payment processors, and payout partners. These parties act under contract and only process data on our instructions.
• Payment providers: to process transactions and manage disputes/chargebacks.
• Professional advisers: lawyers, auditors, insurers—only where necessary.
• Authorities & law enforcement: where required by law or to protect rights, users, or the public.
• Business transfers: In the event of a merger, acquisition, or asset sale, we will take steps to ensure your rights continue to be protected.

We do not sell personal data.

7. International transfers

Your data may be transferred to and processed in countries outside your home jurisdiction. Where we transfer personal data from the UK/EEA to a third country, we use appropriate safeguards (e.g., adequacy decisions or Standard Contractual Clauses), and additional measures where necessary.

8. Retention

We retain personal data only for as long as necessary for the purposes set out in this Policy, including to meet legal, accounting, and reporting requirements, to resolve disputes, and to enforce our agreements. Retention periods vary by category (e.g., transactional records are commonly kept for at least 6 years in the UK). When data is no longer needed, we take steps to delete or anonymise it.

9. Security

We implement technical and organisational measures designed to protect personal data, including encryption in transit, access controls, and monitoring. No system is perfectly secure; you can help by using strong, unique passwords and enabling two-factor authentication (2FA).

10. Cookies and similar technologies

We use cookies and similar technologies to operate the Service, remember preferences, keep you signed in, measure performance, and improve features. Where required, we will ask for your consent to non-essential cookies. You can manage cookie settings in your browser and in our cookie banner (where available). For more details, see our Cookie Notice.

11. Your rights (UK/EEA)

Subject to conditions and exemptions, you may have the right to:

• Access your personal data and obtain a copy.
• Rectify inaccurate or incomplete data.
• Erase your data (right to be forgotten).
• Restrict or object to certain processing, including for direct marketing.
• Port your data to another service in a structured, commonly used, machine-readable format.
• Withdraw consent where processing is based on consent.
  You also have the right to complain to your local data protection authority (e.g., the ICO in the UK). We will respond to rights requests as required by law. To exercise your rights, contact privacy@models-4u.com.

12. Children and age restrictions

This Service is intended for adults. We do not knowingly permit individuals under 18 to create accounts or make purchases. If you believe a minor has provided us with personal data, please contact us so we can take appropriate steps.

13. Automated decision-making and profiling

We may use limited automated tools to help detect fraud, spam, or policy violations and to support identity/age verification. We also use analytics and ranking to improve user experience. If you believe a significant decision has been made about you solely by automated means, contact us and we will review it.

14. Third-party links and integrations

The Service may link to third-party sites or embed third-party tools (for example, payment pages or verification flows). These third parties have their own privacy practices; we encourage you to review their policies.

15. Marketing communications

Where permitted, we may send you updates about new features or offers. You can unsubscribe at any time via the link in the email or in your account settings. We will still send essential transactional or service messages (e.g., receipts, security alerts).

16. Changes to this Policy

We may update this Policy to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date shows when it was last revised. Material changes will be communicated via the Service or by email, where appropriate.

17. Contact us

If you have questions about this Policy or how we handle your personal data, please contact:

Email: privacy@models-4u.com